PRODUCT DEVELOPMENT
Products.
From customer insight to products people use.
Enterprise platforms, research operations, digital commerce, and books. Explore product development led by Tara O’Doherty, from strategy and research through design and delivery.
01 / ENTERPRISE PRODUCT
AT&T Device Help
17 years of enterprise product development.
Device HelpEnterprise product developmentHelping people get more from their devices through clearer digital support and self-service experiences.
Tara’s 17-year AT&T relationship brings together customer research, experience strategy, and product design. Device Help demonstrates how insight becomes practical changes to a complex enterprise product.
Explore the Device Help case study ↗02 / RESEARCH OPERATIONS PRODUCT
CXinsights
One connected research ecosystem.
Recruit. Schedule. Coordinate incentives.
An AI-enabled research operations ecosystem connecting participant recruitment, scheduling, and incentives for AT&T research.
The participant journey brought study details, eligibility, preparation, live booking, and confirmation into a coordinated flow. The original screens below show the product in use during the May 2024 research programme.
Original product screens · May 2024 · Cropped for presentation
03 / COMMERCE PRODUCT
pixs.ca
Great style never expires.
A retail product experience connecting curated clothing and home finds with a complete digital shopping journey.
Product development spans positioning, merchandising, product discovery, product information, checkout, payments, and fulfilment. Every decision connects what customers see with how an order is delivered.
Explore pixs.ca ↗
From product idea to business operations
Commerce, APIs, and CRM
Connected the shopping experience with customer records, communications, inventory, order tracking, payment handling, and shipping workflows. API integrations and automation support the operations cycle, with human checks where an order needs review.
AI engineering and delivery
Structured AI instructions, product inputs, and review criteria to support catalogue content, creative production, and implementation. Connected generated outputs to the commerce workflow through validation, iteration, and human approval.
Commercial ownership
Created the P&L model and tracking approach for pricing, inventory costs, revenue, delivery expenses, and margins—connecting product decisions to the economics of running the business.
04 / BOOKS & PERSONALISED PRODUCTS
Knight Tara
Big imagination. Products for little adventurers.
A children’s product range built around stories, characters, physical books, and personalised colouring adventures.
From the original concept and character development to book design and the digital ordering experience, Knight Tara connects a tangible product with a personalised customer journey.
Explore Knight Tara ↗From product idea to business operations
Personalisation, APIs, and CRM
Brought together product design, API integration, CRM, and customer communications across the personalised ordering and fulfilment workflow. The operating design covers customer and order tracking, digital delivery, and shipping workflows for physical products.
AI engineering and delivery
Designed AI-assisted content and illustration workflows around structured customer inputs, reusable instructions, character consistency, and quality review. Built the personalised product experience with validation and approval steps before final output.
Commercial ownership
Created P&L planning and tracking for single products and recurring offers, including pricing, production costs, fulfilment expenses, revenue, and margins. Checkout remains paused ahead of launch.
05 / EVALUATION PRODUCT
CXPR™
Customer Experience Performance Review.
Tara O’Doherty personally created CXPR after seeing a recurring need in her consulting work: businesses needed expert website advice faster and at a more accessible price.
She turned that need into a focused evaluation product, bringing together the methodology, CXPS™ scoring, report design, and delivery experience. Clear priorities and ready-to-use recommendations help businesses decide what to improve next.
Explore CXPR ↗From product idea to business operations
APIs, CRM, and service operations
Connected the website brief and ordering journey with payment, customer records, transactional communications, and delivery tracking. Integrated CRM and automated operational steps support the path from enquiry to a completed review.
AI engineering and delivery
Designed structured AI-assisted workflows for evaluation support, report preparation, and implementation. Defined inputs, reusable instructions, output structures, and validation criteria, with expert judgement and review guiding the recommendations.
Commercial ownership
Created P&L planning and tracking around product pricing, delivery effort, operating costs, revenue, and margins. The business model translates consulting expertise into a focused product built for speed and accessible pricing.