A few useful answers.

Voxie is a product development company led by Tara O’Doherty. We combine customer research, product strategy, design, and AI to create and bring digital and physical products to market.

The showcase includes AT&T Device Help, CXinsights, pixs.ca, Knight Tara, and CXPR™. It covers enterprise self-service, research operations, digital commerce, children’s books, and website evaluation. Each product has its own audience and customer journey.

Tara’s enterprise experience includes a 17-year relationship with AT&T, spanning customer research, experience strategy, and product design. The Device Help case study shows how research informed a digital self-service product. AT&T Device Help is client product work.

CXinsights is an AI-enabled research operations ecosystem connecting participant recruitment, scheduling, and incentives for AT&T research. The participant journey brought together study details, eligibility, preparation, live booking, and confirmation. The product showcase includes original screens from May 2024.

AI supports research, product design, development, and operational workflows. The work includes defining structured inputs, reusable instructions, output formats, validation criteria, and human review. Tara has three years of experience applying AI across this work.

Yes. The work extends to API integration, CRM, transactional communications, and automated operational steps. Depending on the product, this includes shopping, payments, order tracking, delivery, and fulfilment. Each product case study describes its specific build and operating scope.

Yes. Product development includes pricing, P&L planning and tracking, operating costs, revenue, and margins. These decisions connect the customer experience with the cost of creating and delivering the product.

Tara personally created CXPR after seeing a recurring need in her consulting work: businesses wanted expert website advice faster and at a more accessible price. CXPR stands for Customer Experience Performance Review. It brings together an evaluation methodology, CXPS™ scoring, and prioritised recommendations in a repeatable product.

The showcase brings together client product work and products Tara has created or helped develop. It is a portfolio of product leadership and delivery, rather than a claim that Voxie owns every featured product. AT&T Device Help is identified as client product work.

Email Tara@voxie.co. For a product conversation, describe your audience, the problem you want to solve, and your timing. For a media enquiry, include your outlet, topic, deadline, time zone, and interview format.